Toll SPD National Values Rollout
Using the Team Mural process to bring values to life across a national workforce
Client
Toll SPD
Reach
5 states
Approach
National values rollout
National Rollout
5 states participated
Executive leadership team workshop
State-based Team Mural workshops
Artwork permanently displayed in head office
Organisation-wide communication campaign
The Challenge
Toll SPD had developed a set of organisational values designed to guide decision-making and strengthen culture.
The challenge was not defining the values. It was helping people across a large national workforce understand what those values looked like in practice and creating a sense of ownership around them.
The organisation wanted the values to become visible, memorable and meaningful rather than simply words on a wall.
The executive team's mural was permanently installed in the Toll SPD head office reception area.
The Process
The Mind Gallery worked with the executive team to bring the organisation's values to life through a Team Mural workshop.
The overall design was a head attached to cogs, as a metaphore for the thoughts driving the cogs. Like Values driving the bussiness.
Leaders explored the meaning behind each value and translated them into memorable visual metaphors that are displayed in the head.
The result was a large Team Mural artwork that connected people emotionally to the values and became the foundation for a national rollout.
Result
LTIs reduced from 20 to 3
Each state used the cogs area to represent the 5 values.
National Rollout
The executive team's mural became the foundation for a broader national values rollout. Using the area on the cogs to hold each states artwork. Meaning that 5 versions of the artwork were made.
Teams across Australia were invited to participate in their own Team Mural workshops, creating local interpretations of the values while remaining connected to the overall vision established by the executive team.
This approach provided consistency across the organisation while giving individual teams a sense of ownership and involvement in the process.
The workshops created meaningful conversations about values, behaviour and culture, helping people identify what they personally needed to do to bring the values to life.
Outcomes
Shared Language Across Teams
The murals created a common language that helped teams discuss values and behaviours in a practical and meaningful way
National Ownership
The Team Mural process was successfully rolled out across multiple states, with teams creating local versions that reinforced the shared vision while reflecting their own experiences.
Values Brought to Life
The workshops helped people move beyond simply understanding the values to identifying what they personally needed to do to bring them to life.
Measurable Results
One of the values focused on caring for people and creating a safer workplace.
During the rollout period, Lost Time Injuries reduced from 20 to 3, providing a tangible indicator of the impact of the broader values initiative and the organisation's increased focus on safety, personal responsibility and caring for people.
While many factors contributed to this improvement, the values initiative created a stronger focus on safety, personal responsibility and caring for people.
“Through this process we were able to effectively communicate our values and then work together with our staff to identify what everyone needed to do to live the values."
Mary Vespa
National Manager HR & Risk
Toll SPD
Why It Worked
When people help create the story, they are far more likely to remember it, talk about it and act on it.
The Team Mural process transformed values from a corporate message into a shared conversation.
As teams across Australia created their own interpretations of the values, people became interested in what other locations had produced. The murals generated discussion, shared learning and a stronger sense of connection across the organisation.
Creating a National Conversation
As teams across Australia created their own interpretations of the values, interest quickly spread across the organisation.
People wanted to see what other locations had produced, compare ideas and discuss how the values could be applied in different parts of the business.
The murals became more than artwork. They became a communication tool that created curiosity, discussion and shared ownership across geographically dispersed teams.
That section is actually more distinctive and more relevant to the outcome than the individual story examples.