Toll SPD National Values Rollout
Using the Team Mural process to bring values to life across a national workforce
The Challenge
Toll SPD had developed a set of values designed to guide decision-making, strengthen culture and support future growth.
Like many organisations, the challenge was not defining the values. The challenge was helping people understand what those values looked like in practice and creating a sense of ownership across a large, geographically dispersed workforce.
The organisation wanted a way to make the values visible, memorable and meaningful so they would influence everyday behaviour, not simply become words on a wall.
The Team Mural Process
The Mind Gallery partnered with the executive team to bring the organisation's values to life through a Team Mural workshop.
Leaders explored the meaning behind each value and translated them into memorable visual metaphors that people could easily understand, remember and act upon.
The result was a visual communication tool that connected people emotionally to the values and became the foundation for a national rollout.
From Executive Team to National Rollout
The executive team's mural became the foundation for a broader national values rollout.
Teams across Australia were invited to participate in their own Team Mural workshops, creating local interpretations of the values while remaining connected to the overall vision established by the executive team.
This approach provided consistency across the organisation while giving individual teams a sense of ownership and involvement in the process.
The workshops created meaningful conversations about values, behaviour and culture, helping people identify what they personally needed to do to bring the values to life.
Turning Values Into Stories
The power of the Team Mural process lies in turning abstract values into visual stories that people can remember and apply every day.
Can Do – The Pineapple Phone
Caring for People
One team chose a pineapple to represent difficult customer calls.
The outside of a pineapple is prickly and difficult to handle. The inside is sweet.
The metaphor reflected the reality that difficult customer situations can often feel uncomfortable at first, but solving the problem creates a positive outcome for everyone involved.
The image became a memorable way for teams to talk about resilience, service and maintaining a positive attitude.
Hands were used to represent personal responsibility for the wellbeing and safety of others. The image encouraged people to stop, think and look after one another before acting.
Outcomes
A Shared Language
The murals created a common language that helped teams discuss values and behaviours in a practical and meaningful way.
National Engagement
The Team Mural process was successfully rolled out across multiple states, with teams creating local versions that reinforced the shared vision while reflecting their own experiences.
Values in Action
The workshops helped people move beyond simply understanding the values to identifying what they personally needed to do to bring them to life.
Measurable Results
One of the values focused on caring for people and creating a safer workplace.
During the rollout period, Lost Time Injuries reduced from 20 to 3, providing a tangible indicator of the impact of the broader values initiative and the organisation's increased focus on safety, personal responsibility and caring for people.
While many factors contributed to this improvement, the values initiative created a stronger focus on safety, personal responsibility and caring for people.
“Through this process we were able to effectively communicate our values and then work together with our staff to identify what everyone needed to do to live the values."
Mary Vespa
National Manager HR & Risk
Toll SPD
Why It Worked
The Team Mural process transformed values from a corporate message into a shared conversation.
As teams across Australia created their own interpretations of the values, people became interested in what other locations had produced. The murals generated discussion, shared learning and a stronger sense of connection across the organisation.
When people help create the story, they are far more likely to remember it, talk about it and act on it.